Described as “pioneering a lease model for organic cotton jeans” Mud Jeans seek to close the
loop on jeans production. Customers can lease jeans and return them for repair or recycling. This
reduces supply chain vulnerability to price fluctuations whilst reducing environmental impacts
associated with traditional cotton crops. MUD Jeans allows customers to shop guilt free and do good for the environment, while looking fashionable and modern. For this, the company won several awards, such as the Sustainability Leadership Award and the Peta Vegan Awards.
Link to website: https://mudjeans.eu
A very interesting entrepreneurship, it can be an inspiration for young people interested in green enterpreneurship. Thank you for sharing