| You are currently viewing a revision titled "Factors Influencing Young Entrepreneurial Aspirant’s Insight Towards Sustainable Entrepreneurship", saved on October 17, 2023 at 10:28 am by Fabiola Hernandez | |
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| Title | Factors Influencing Young Entrepreneurial Aspirant’s Insight Towards Sustainable Entrepreneurship |
| Content | The goal of this article is to identify the variables that steer aspiring entrepreneurs in the direction of sustainable business. This research is empirical and has 306 respondents aspiring to become young entrepreneurs. The study consists of four hypotheses that have been investigated, and it was discovered that eco-friendly individuals (EFP) and sustainable business are not significantly related. On the other hand, sustainable entrepreneurship is significantly and favorably impacted by green marketing factors (GMF), shifting consumer behavior (CCB) toward green products, and favorable market conditions (FMC).
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